The sufficiently aggressive policy of Samsung Electronics in the sphere of price strategy for LCD television sets helped the Korean electronics giant to reach earlier than expected, the 14.2% of corresponding market share. Such numbers were disseminated by the research company, iSuppli Corp. The above indicated numbers characterize the position of Korean company for the period of the fourth quarter of 2007. It is necessary to note that in the previous period the index was 12.5%. The intensification of sales & LCD HDTV production allowed the Samsung Electronics to occupy the leading place on the market for North America.

Sharp & Sony Joint Production LCD displays

Important news for the consumer market of the LCD television sets: the two electronic giants, Sony & Sharp are discussing to open the joint production of LCD displays. Both companies, according to the preliminary data, refer to the following conditions: Sony obtains the possession rights of 34% of the Sharp plant, which will be likened to begin operation in 2010. One should supplement that the plans with respect to the building of plant show that it has chances to become the largest for the production of LCD television sets.

Sharp Interacts with Sony to Recapture LCD HDTV Market

The interest of the electronics giant, Sharp must be seen, first of all, in the possibility to return itself on the leading place of the LCD television market, which it yielded to its old competitors Philips & Samsung. Specifically, interaction with Sony will make it possible to considerably enlarge the production of LCD television sets thus returning itself to the previous portion of market share. This collaboration can be considered as very promising against the background of the forecasts from independent researchers about the assumed increase in the market demand for 150 million LCD television sets.

Increase in Market Demand for LCD HDTV

In 2008, according to the preliminary forecasts of the expert company of Display bank, there promises to be a notable increase in the demand for LCD HDTV. The projected increase mentioned is more than 20%. Success beckons upon those producers who will increase the production of the large-format models of LCD HDTV sets. The optimization of product output will become inevitable & compulsory condition for the producing companies. One should recall that in the second-half of 2007 constant difficulties with the deliveries of LCD television sets into the retail network were observed.

The experts at Display bank predict further scarcity, which will be accompanied by the unavoidable increase in the demand for the large-panel television sets. The sales boom is forecast for the second-half of 2008. A successful year undoubtedly is expected for the LCD HDTV producers. Marketing confidently increases the demand & together with the decrease of production expenditures, the production of large-format television sets will see increase in prices for the consumers & profitableness of the particular electronic engineering market segment.

Conclusion

The second place goes to Sony, the production for the company also grew in the last period of 2007 to acquire a 12.5% of market share - earlier Sony was the market leader. The drop to number 2 for Sony came to being because of the decreased sales volumes in the final quarter 2007 for LCD television sets under the new Vizio brand which held the market for North America in the second & third quarters of 2007. Additionally, Sony could not keep the balance under the pressure of other giant Asian companies, first of all, which knew how to draw buyers by giving considerably active advertising campaigns of their HDTV models & placed relatively equal prices for their LCD television sets, cheaper than Sony\'s.

I write on Sony HDTV equipment. Visit movies.aimvotal.com

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